shopDisney (Disney Shopping, Inc.)

shopDisney Unlock the Magic Giveaway

Instant Win Game

Promoted via shopDisney's social media accounts, guests were encouraged to visit shopDisney.com daily and click on the "Unlock the Magic" banner image. Every day for 4 weeks, guests could play for the chance to be an instant winner of a shopDisney item. Prizes changed weekly and included items ranging from limited edition collectible "keys" to plushies and collectible figurines, with a total of 2,550 instant winners. Everyone who entered also received a free "wallpaper" (via digital download) from a variety of Disney properties after participating.

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Probability’s Services Included:​

• Concept Development, Consulting & Planning

• Official Rules

• Disclaimers for all Promotional Channels

• Website/Microsite Development & Hosting

• Winner Notification & Verification

• Prize Fulfillment