Path%20777_edited.png

DraftKings

Get in the Game Promotion
 Game 

To increase membership and spread awareness, DraftKings partnered with Jameson to run an instant win game and sweepstakes at numerous bars throughout the United States. The sweepstakes was promoted at point of sale where participants were instructed to text “Jameson” for a chance to win DraftKings Dollars or a $500 Stubhub Gift Card. Offering 250,000 Draft Kings Dollars was an enticing way to attract a new audience to try DraftKings.

Probability’s Services Included:​

  • Official Rules

  • Bonding & Registration

  • Managing SMS platform

  • Alternate Means of Entry

  • Winner Notification & Verification

  • Affidavit & Release

  • Prize fulfillment

  • Tax Reporting

Path%2520888_edited_edited.png
prob_heropattern_left.png
Group 242.png
Path%20851_edited.png