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ABOUT

Probability was founded by a group of friends who decided it was time to play the odds after a decade of working together.

We’re a team that has fun with our work. And while we don’t take ourselves too seriously, we’re deeply committed to delivering thoughtful and innovative sweepstakes, contests, and games.

Who we are
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Our Process

A game plan for campaign success.

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Pre
Campaign

  • Establish overall goals

  • Define strategy

  • Entry methods

  • Prizing recommendations

Campaign
Development

  • Creative Design

  • Official Rules Creation

  • Digital development and build

Post
Campaign

  • Winner selection and prize fulfillment 

  • Program Recap & Results

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Our Team
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Dan Jahn
President & CEO
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Brett Hartstein
Vice President, Promotions
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Sara Bonafide
Senior Director, Promotions
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Jessica Goldstein
Senior Manager, Promotions & Digital
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Mary Saini
Senior Director, Promotions & Digital
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Virginia Puliafito
Manager, Promotions
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Seth Hammer
SVP Digital Operations
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Federico Gomez
SVP Creative Services
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Jorge Sarmiento
Chief Creative Officer
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Andres Beltran
Director, Technology
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Valentina Toro
Chief Financial Officer
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Valentina Paredes
Manager, Finance
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