To drive purchase of Reebok’s Nano 7.0 Shoes, consumers were educated about the product, and CrossFit, by brand ambassadors at select retail locations. An interactive app, provided information on the shoe, and challenged individuals to perform several time based fitness exercises while wearing it to experience the benefits first-hand. As an incentive, Reebok offered participants the chance to win a getaway trip or a gym membership.

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Probability’s Services Included:​

• Official Rules

• Disclaimers for all Promotional Channels

• Developed Mobile App

• Random Drawing

• Winner Notification & Verification

• Affidavits & Releases

• Prize Fulfillment

• Tax Reporting