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Warner Bros. and 90 Minutes

The Rampage Monsters Unleashed Contest
Contest, Social Media Promotion, and International Promotion     

To promote the release of Rampage, Warner Bros. partnered with 90Minutes to offer an international contest. Entrants had to create a video using an AR character from the Rampage Movie App and post it to their personal Twitter or Instagram using a country specific contest hashtag (each participating country had their own hashtag). One winner from each of the eight participating countries won a trip to the film’s movie premiere in either LA or London, plus a meet and greet with Dwayne Johnson, aka 'The Rock'.     

Probability’s Services Included:​

  • Official Rules

  • Aggregating Entry Data from Social Media Platforms

  • Moderation

  • Winner Notification & Verification

  • Affidavits & Releases

  • Trip Fulfillment

  • Tax Reporting

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