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Red on the Run Scavenger Hunt
Contest and Social Media Promotion

To alert fans of The Blacklist about the show’s move from Monday to Thursday nights, NBC offered two promotions. Prior to the season premiere, a Raymond Reddington decoy was placed in select venues over 4 days in 25 U.S. cities; clues to his location and a secret catchphrase required to win were tweeted by the show’s official account (@NBCBlacklist). The first three people to find Reddington and repeat the catchphrase in each location won a cash prize. Additionally, fans were directed to a website where a question would be posted during the second half of the show; fans were encouraged to come back to the website and answer the question for the chance to win $25,000.

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all Promotional Channels

  • Designing, Building and Hosting the Entry Site

  • Brand Ambassadors

  • Winner Notification & Verification

  • Affidavits & Releases

  • Prize Fulfillment

  • Tax Reporting

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