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Kohl’s
Shop It to Win It Instant Win Game
Game
To drive sales, Kohl’s shoppers received a scratch off game piece for every $25 spent at Kohls or Kohls.com. Participants were then driven to a website where they could enter their unique code to find out if they won a prize. In addition, there was a Sweepstakes overlay where each submitted code earned the participant one entry into a Sweepstakes for the chance to win up to $8,000 in Kohl’s gift cards.
Probability’s Services Included:
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Official Rules
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Disclaimers for all Promotional Channels
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Printed and Distributed Scratch-off Game Pieces
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Website/Microsite Development & Hosting
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Random Drawings
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Winner Notification & Verification
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Affidavits & Releases
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Prize Fulfillment
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Tax Reporting
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