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Creativity
DESIGN &
BRANDING
guidelines.
BRANDING
guidelines.
To bring your project to life as smoothly and efficiently as possible, we’ve put together this simple guide on how to deliver your creative assets.
MUST
HAVE
HAVE
Brand Manual / Brandbook
Includes detailed guidelines on:• Logo usage• Brand colors• Typography• Correct/incorrect applications
Logo & Brand Files
Please share your logo and brand assets in these formats:
- Image files: .PNG, .JPG, .JPEG
- Editable files: .PSD, .TIFF, .AI, Figma (URL)
- Vector files: .EPS, .PDF, .SVG
Provide all brand colors with their HEX or RGB codes. If you have additional colors not listed in the brandbook, please include those as well.
Typography
Fonts must be licensed (if needed) and suitable for digital use (web, apps, social). Please share in:.TTF.OTF Google or adobe font URL
Digital Brand Examples
Share any visuals (e.g., past campaigns, social posts, website screenshots) that show your brand’s look and feel.
PHOTOGRAPHY
Photo Delivery Guidelines
To keep your website fast, beautiful, and responsive on all devices, please follow these simple image specs:
Formats
- Accepted: JPG, PNG, or WEBPImage Sizes
Standard Images:
- 1500–2500px wide
- Hero/Banner Images: 1920–2560px wide
- Thumbnails: 400–800px
- Resolution: 72–150 DPI
Color Profile
- Use sRGB — ensures accurate color across all screens
Focal Point Awareness (Responsive Cropping & Composition)
When images are displayed on different screen sizes and aspect ratios, they often get cropped or resized. Without considering the focal point — the most important part of the image — you risk cutting off essential content like product details, faces, or branding.
What Is a Focal Point?
The focal point is the visual center of interest — the subject that should always remain visible, regardless of cropping or resizing.
Best Practices for Focal Point Awareness
1. Center Important Content When possible, place the subject in or near the center of the frame. This ensures it remains visible even in square or vertical crops (e.g., on mobile).
2. Safe ZonesDesignate “safe zones” within your photo:
- Center 60–70% of the frame = guaranteed visible on all breakpoints (screen sizes)
- Avoid placing crucial details on outer edges — they may be cut off on narrow viewports
Delivery Method
- Use platforms like Google Drive, Dropbox, WeTransfer
- Ensure:
- No compression by the delivery platfor
- Permissions set (edit/view access)
