The North Face looked to increase sign-ups for their VIPeak rewards program, and convert leads into loyal customers. As an incentive a sweepstakes was offered; everyone who registered for the program was entered for the chance to win a trip to Yosemite National Park.

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Probability’s Services Included:​

• Official Rules

• Disclaimers for all Promotional Channels

• Designing, Building and Hosting the Entry Site

• Random Drawing

• Winner Notification & Verification

• Affidavits & Releases

• Prize Fulfillment

• Tax Reporting