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Tribeca Film Festival

Tribeca Snapchat Shorts
Contest and Social Media Promotion 

Tribeca Film Festival partnered with Snapchat to give aspiring film makers an opportunity to showcase their work. Entrants were asked to create an original comedic, positive, and/or hopeful short film solely using Snapchat’s proprietary in-app “Story” function. Celebrity judges helped to determine ten winners who were awarded a trip to the 2016 Tribeca Film Festival in NYC where they attended select programming, plus a private event celebrating the Contest. Three of the winners had their film screened at the event and shared on a Discover channel on Snapchat.

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all promotional channels

  • Designed, Built & Hosted Microsite

  • Moderation & Judging

  • Winner Notification & Verification

  • Affidavits & Releases

  • Prize Fulfillment

  • Tax Reporting

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