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Universal Pictures

#Sing2Gether Challenge
Contest, Social Media

To promote the release of Sing 2, Universal Pictures invited individuals to participate in the #SING2GETHER TikTok challenge for the chance to win a recording contract with Republic Records and a trip to the premiere of Illumination’s Sing 2 in Los Angeles, CA from December 9-15, 2021.

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all promotional channels

  • Finalist Notification & Verification

  • Affidavits and Releases

  • Background Checks

  • Prize Fulfillment

  • Tax Reporting

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