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CVS Pharmacy

One Step Closer Sweepstakes

To encourage people to get their COVID-19 vaccine, CVS offered participants the chance to win one of over 1000 prizes with a combined total over $530,000. Prizes included CVS and Target Gift Cards, cruises, international trips, Wyndham Rewards Points, a trip to the NCAA tournament, a trip to the Superbowl and more.

The campaign exceeded expectations in engagement and penetration

Probability’s Services Included:

  • Official Rules

  • Disclaimers for all Promotional Channels

  • Bonding & Registration

  • Building and Hosting the Entry Form

  • Random Drawings

  • Winner Notifications & Verifications

  • Affidavits & Releases

  • Prize Fulfillment

  • Tax Reporting

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