To encourage people to get their COVID-19 vaccine, CVS offered participants the chance to win one of over 1000 prizes with a combined total over $530,000. Prizes included CVS and Target Gift Cards, cruises, international trips, Wyndham Rewards Points, a trip to the NCAA tournament, a trip to the Superbowl and more.

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The campaign exceeded expectations in engagement and penetration

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Probability’s Services Included:

• Official Rules

• Disclaimers for all Promotional Channels

• Bonding & Registration

• Building and Hosting the Entry Form

• Random Drawings

• Winner Notifications & Verifications

• Affidavits & Releases

• Prize Fulfillment

• Tax Reporting