It’s A Wonderful Lifetime “Bingo” Giveaway
To generate buzz and create engagement around their holiday movie lineup, Lifetime (part of A+E Networks) invited fans to play virtual bingo along with the premieres of twenty-seven holiday movies. The bingo squares corresponded to actions in the movies and one participant per movie was randomly selected to win a $100 gift card.
Probability’s Services Included:
Winner Notification & Verification
Prize Procurement & Fulfillment