To generate buzz and create engagement around their holiday movie lineup, Lifetime (part of A+E Networks) invited fans to play virtual bingo along with the premieres of twenty-seven holiday movies. The bingo squares corresponded to actions in the movies and one participant per movie was randomly selected to win a $100 gift card.

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Probability’s Services Included:​

• Official Rules

• Winner Notification & Verification

• Prize Procurement & Fulfillment