Katy Perry’s INDIvisible Scavenger Hunt
Sweepstakes, Social Media Promotion and International Promotion
Katy Perry and her top influencers sent her fans (aka KatyCats) on a 7-part scavenger hunt on Instagram Live. The first 2 participants from each market (US, Australia and Poland) to complete the scavenger hunt won a video chat session with Katy. The 6 Grand Prize winners, along with 40 First Prize winners also won a signed bottle of Katy’s new INDIvisible perfume.
Probability’s Services Included:
International Legal, Translations & Execution
Winner Notification & Verification