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Coty Inc.

Katy Perry’s INDIvisible Scavenger Hunt
Sweepstakes, Social Media Promotion and International Promotion

Katy Perry and her top influencers sent her fans (aka KatyCats) on a 7-part scavenger hunt on Instagram Live. The first 2 participants from each market (US, Australia and Poland) to complete the scavenger hunt won a video chat session with Katy. The 6 Grand Prize winners, along with 40 First Prize winners also won a signed bottle of Katy’s new INDIvisible perfume.

Probability’s Services Included:​

  • Official Rules

  • International Legal, Translations & Execution 

  • Winner Notification & Verification

  • Affidavits

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