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Coty Beauty / Stetson

Stetson's New Rules of Chivalry

To drive engagement and build awareness of a new product in the Stetson line of colognes, COTY Beauty offered a contest. Consumers were asked to post a picture or video along with a short story, describing a situation where they either were or were not the “perfect gentlemen” as related to Stetson’s 10 New Rules of Chivalry. A combination of public voting and Sponsor judging determined weekly winners, with one Grand Prize winner receiving a trip for two to a major music festival in Austin.

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all Promotional Channels

  • Moderation & Judging

  • Winner Notification & Verification

  • Affidavits and Releases

  • Prize Fulfillment

  • Tax Reporting

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