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FX Networks

The Americans Undercover Sweepstakes

To promote season 3 of FX Networks’ series The Americans, the show’s costume designer created a lingerie line in partnership with Cosabella. The limited-edition collection, inspired by main character Elizabeth Jennings was available in select boutiques in the U.S. and online. To further raise awareness of the season premiere and retail partnership, FX Networks offered a sweepstakes in which one winner received The Americans Season 1 and Season 2 DVD box sets, and a Cosabella gift card.   

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all Promotional Channels

  • Designing, Building and Hosting the Entry Site

  • Random Drawing

  • Winner Notification & Verification

  • Affidavits & Releases

  • Prize Fulfillment

  • Tax Reporting

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