23andMe’s Golden23™ Sweepstakes served to build brand awareness and drive online sales. The sweepstakes, which ran for 23 days, gave one winner a day the chance to explore any place in the world connected to his/her DNA. This sweepstakes was heavily promoted on national television, radio, all social media platforms, direct mail and many different publications. With a combination of attractive and high valued prizes, and heavy promotions via all channels, they received an overwhelming response.

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Probability’s Services Included:​

• Official Rules

• Disclaimers for all Promotional Channels

• Bonding & Registration

• Aggregating Entry Data from Social Media Platforms

• P.O. Box Rental & Daily Mail Pick-up

• Random Drawings

• Winner Notification & Verification

• Affidavits & Releases

• Trip Fulfillment

• Tax Reporting