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23andMe

Golden23™
  Sweepstakes     

23andMe’s Golden23™ Sweepstakes served to build brand awareness and drive online sales. The sweepstakes, which ran for 23 days, gave one winner a day the chance to explore any place in the world connected to his/her DNA. This sweepstakes was heavily promoted on national television, radio, all social media platforms, direct mail and many different publications. With a combination of attractive and high valued prizes, and heavy promotions via all channels, they received an overwhelming response.

Probability’s Services Included:​

  • Official Rules

  • Disclaimers for all promotional channels

  • Bonding & Registration

  • Aggregation of all entry data from social media

  • P.O. Box Rental & Daily Mail Pick-up

  • Random Drawings

  • Winner Notification & Verification

  • Affidavits & Releases

  • Trip Fulfillment

  • Tax Reporting

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